Web Design, Development & Management Case Study

Small Biz Optimize: Driving Digital Success

At Small Biz Optimize, we pride ourselves on delivering comprehensive digital marketing solutions that drive real results for our clients. Our case studies showcase how our integrated approach to SEO, Web design, Reputation Management, PPC, and other digital marketing services helps businesses achieve their goals.

How We Present Our Case Studies

Each case study follows a structured format to clearly demonstrate the value we bring:

Client Overview
The Challenge
Our Approach
Implementation
Results and Impact
Client Testimonial

Video Production & Social Media Marketing: OTTO STAY

Challenge: Low brand awareness and engagement on social platforms
Solution: Created a series of engaging product videos optimised for social media
Results: 200% increase in social media engagement, 50% boost in website traffic

OTTO STAY was thrilled with the 200% increase in social media engagement and 50% boost in website traffic. The client reported a significant uptick in brand recognition and a 30% increase in sales directly attributed to our campaign. They estimated saving over $10,000 in traditional advertising costs while reaching a much broader audience.

SEO & Content Marketing: ATG Health

Challenge: Poor organic search visibility for key products
Solution: Comprehensive SEO strategy with targeted content creation
Results: 80% increase in organic traffic, 40% rise in lead generation

ATG Health couldn’t be happier with the 80% increase in organic traffic and 40% rise in lead generation. The client saw a 25% increase in revenue within six months of implementing our strategy. They were particularly pleased with the long-term cost savings, estimating a 60% reduction in their overall marketing budget while achieving better results.

Web Design & Conversion Rate Optimisation: Saffronice

Challenge: Outdated website with low conversion rates
Solution: Responsive redesign with user experience focus and A/B testing
Results: 150% increase in mobile conversions, 60% overall conversion rate improvement

Saffronice was ecstatic about the 150% increase in mobile conversions and 60% overall conversion rate improvement. The client reported a 40% increase in online sales and a significant reduction in customer support inquiries due to the improved user experience. They estimated saving $30,000 annually in lost sales and inefficient processes.

PPC & Re-marketing Campaign: Build Masters Projects

Challenge: High ad spend with low ROI
Solution: Restructured PPC campaigns and implemented strategic re-marketing
Results: 30% reduction in cost per acquisition, 75% increase in qualified leads

Build Masters Projects was delighted with the 30% reduction in cost per acquisition and 75% increase in qualified leads. The client reported a 50% increase in project bookings and a 35% boost in revenue. They were particularly impressed with the $15,000 monthly savings in ad spend while achieving better results.

Integrated Digital Marketing Campaign: Amanda Eleter

Challenge: Fragmented online presence across multiple channels
Solution: Cohesive multi-channel strategy incorporating video, SEO, social media, and PPC
Results: 100% increase in brand visibility, 90% boost in online sales

Amanda Eleter was overjoyed with the 100% increase in brand visibility and 90% boost in online sales. The client reported a 70% increase in customer retention and a 40% rise in average order value. They estimated saving over $30,000 in the first year by consolidating their marketing efforts with our integrated approach.

Web Design & Development: ReidBuilt

Challenge: Outdated website misaligned with business goals and expertise.
Solution: Custom-built responsive website with strategic design and user experience focus
Results: 200% increase in website traffic, 120% increase in online inquiries, 50% reduction in bounce rate.

The owners noted a significant increase in high-quality leads, estimating a 35% growth in project inquiries directly attributed to the website.
They also secured several high-profile commercial contracts, further solidifying their position as a premier construction company in Sydney.