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About Us

Welcome to Small Biz Optimize – Where Expertise Meets Innovation

Small Biz Optimize is more than just a team; we are a powerhouse of ideas, experiences, and passion. Our goal is to empower small and medium-sized businesses to overcome any challenge. We believe in collaboration, innovation, and growth principles and strive to make your business dreams a reality.

Our Journey

Small Biz Optimize was born from a vision to bridge traditional business strategies with the digital world’s endless possibilities. Our founder, Alex Zar, brings over two decades of hands-on experience to the table, having navigated both triumphs and challenges in the business world.
Since 1999, Alex has built, bought, and sold numerous businesses, gaining invaluable insights that can’t be learned from textbooks alone. This journey has equipped him with a unique understanding of the hurdles and opportunities facing modern entrepreneurs.
Now, Alex is dedicated to sharing his hard-earned wisdom with small to medium-sized businesses eager to grow. Small Biz Optimize offers more than just services – we provide a partnership rooted in real-world business acumen and cutting-edge digital strategies.
Our holistic approach encompasses marketing, digital solutions, print, and media, tailored to help ambitious entrepreneurs thrive in today’s complex business landscape. With Small Biz Optimize, you’re not just getting a service provider; you’re gaining a partner dedicated to your lasting success.

Our Management Team

Alex Zar: With a rich background spanning 25 years across various sectors, Alex embodies the spirit of entrepreneurship. His journey through massive successes and educational failures has cemented his expertise in marketing, digital solutions, print, and media. Alex’s leadership believes every business deserves to shine, regardless of size.

Raj Singh: Bringing over 13 years of experience in small business management and marketing, Raj specializes in breathing life into your brand through media, video production, and digital services. His creative vision and strategic approach to storytelling set our clients apart in the digital landscape.

Matty Lahijany: With an impressive trio of degrees in food science, medicine, and business development, Matty’s 25-year journey through national and international projects has shaped a unique expertise in turning ideas into successful ventures. Her holistic view of business development and management ensures our strategies are practical and transformative.

Our Philosophy

At Small Biz Optimize, we firmly believe in the power of storytelling, the strength of communities, and the undeniable impact of strategic marketing. Our mission is simple: we aim to help your business thrive and succeed in this ever-changing digital world. Whether you’re launching a new venture, seeking growth, or undergoing a transformative phase, we are your trusted partner in navigating the complexities of modern business.

Our Services

From branding and design to digital marketing, SEO, content creation, and beyond, our services are designed to meet the diverse needs of today’s businesses. We tailor our strategies to your unique story, ensuring that your brand reaches its target audience and resonates with them meaningfully.

Join Us on Your Journey

At Small Biz Optimize, your business is our passion. We invite you to explore the possibilities with us by your side. Let’s turn your vision into a reality that meets the market’s demands and exceeds your expectations. Ready to elevate your business? Contact us today, and let’s create something extraordinary together.

"Our team's expertise and diverse skill sets are unparalleled. From graphic design to social media management, our varied talents enable us to consistently deliver exceptional results."

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Eaton Bryce

Brand Strategist

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Lianne Wilson

Digital Marketing Strategist

small business optimization, business growth strategies, efficiency consulting

Jaden Robertson

SEO Specialist

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Jessica Kim

Content Creator

Website design, content, marketing, SEO building blocks

Our mission

Our mission is to empower small and medium-sized businesses to navigate and thrive in the digital era by providing comprehensive, innovative, customized marketing, digital solutions, and business development strategies
We are committed to fostering growth, enhancing visibility, and building enduring brands through a blend of expertise, creativity, and cutting-edge technology. Guided by our diverse team of seasoned professionals, our mission is to transform challenges into opportunities, ensuring our clients succeed and lead in their respective industries.

Our vision

Our vision is to become the leading consultancy for small and medium-sized businesses seeking to navigate and thrive in the digital age. We envision a world where businesses, regardless of size or industry, have the tools, knowledge,
and support they need to succeed in an ever-evolving market. By continuously embracing innovation, fostering creativity, and building lasting relationships with our clients, we strive to achieve their business goals and contribute to a vibrant, inclusive, and sustainable business ecosystem.

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